2023 UK game sales “holding the fort” compared to 2022, but still show signs of growth

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2024 so far has been challenging in the industry. This is a good time to take stock of last year’s performance to gauge demand-side conditions and what direction consumer spending is going in the UK when it comes to full games (games that are paid for upfront).

With the complete set of UK retail and GSD tracked digital data in for 2023, we can reflect on some good news that the year turned out quite positive:

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