FF16’s demo is a masterclass in pre-launch marketing | Opinion

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It’s rare to be able to watch public opinion about a game change in real time – and in the cases when we do, it’s usually not a change for the better. Goodwill for a game (or for any other product or brand) is usually built up slowly but squandered quickly.

It’s been refreshing, therefore, to watch the incredibly positive swing in opinion and word of mouth about Final Fantasy 16 this week, following the release of a demo for the game that has been an absolute coup for its marketing – answering the concerns of fans, giving acres of content to streamers and content creators, and intriguing newcomers to the series all at the same time.

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