FTC denies facial age estimation as verification tactic

The US Federal Trade Commission has denied an attempt to add facial age estimation technology to the list of acceptable forms of obtaining parental consent for collecting kids’ information under the Children’s Online Privacy Protection Act (COPPA).

The application was jointly filed last year by the Entertainment Software Rating Board, SuperAwesome (which runs the free parental consent management platform Kids Web Services as well as kid-focused advertising and influencer marketing businesses), and Yoti, a developer of the technology in question.

COPPA requires sites and services directed to or collecting information from children under 13 to first obtain parental consent. Currently COPPA’s list of approved consent methods include the use of a credit card or driver’s license, having users mail or fax in a signed parental consent form, or having parents join a video call with trained personnel to give the OK.

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