Here’s Why That NES Zelda Sold For $870,000, According To The Guy Who Designed The Packaging

“A cartridge selling for such an astonishing amount is really about legacy”.

Back when Nintendo conquered the living room for the first time with the NES, one of the key components of that success was branding – something which was handled by GIRVIN Design, headed up by Tim Girvin.

The firm worked with Nintendo to create the ‘look’ of the NES brand, from packaging design to the font type used on the casing and the boxes. Girvin collaborated with the Japanese firm on the Game Boy, SNES and even the Virtual Boy, leaving behind a considerable legacy – a legacy that also includes the iconic Legend of Zelda packaging with its gold cart and cutaway box design.

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