Merge games as a fulfillment of the American Dream

Jason Mai landed a job as VP of creative with Big Fish about six months ago, and while his history in casual and mobile games is extensive, he had never actually made a merge game along the lines of his new employer’s hit EverMerge.

In a ‘Game Designer’s Notebook’ session at the Game Developers Conference Tuesday, Mai acknowledged he landed the job without actually knowing much about the genre specifically.

“Once I got the job, I had to dive in and do what you always do: dig in, deconstruct the game, build some spreadsheets, read all the studies, the player surveys, talk to the designers and talk to the players,” Mai said.

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