Teaming up with IKEA and Holiday Inn Hotels.
Nintendo and Tencent have been enjoying a solid partnership in the Chinese market, with Switch console sales beating rivals in the country. With official sales now beyond 4 million units, efforts continue to grow the userbase and increasingly tap into a potentially huge market.
Daniel Ahmad, Senior Analyst at Niko Partners and a popular figure on social media, shared details on a new promotion being rolled out at IKEA and Holiday Inn Hotels in China to promote the system and Super Mario Party. The game was a relatively recent release in China alongside the online multiplayer update that rolled out globally.
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