OTK launches publishing label Mad Mushroom

Content creation company OTK Media is launching its own publishing label, called Mad Mushroom.

The publisher will be working with Krafton, NCSoft, and Square Enix veteran Mike Sibowitz as leading advisor.

Mad Mushroom will revolve around three core ideas, the announcement said: help indies “avoid predatory publishing deals and high user acquisition costs,” as well as give access to “full-service game testing and reviews” and to “influencer marketing and creators for distribution across diverse gaming audiences.”

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