Talking Point: Nintendo’s Quirky Creativity Hasn’t Always Paid Off On Switch, But It Matters

Standing out from the crowd.

Nintendo is in a particularly strong position in the games industry at present – it’s a hugely popular, talked about brand, and the company is still selling tens of millions of systems each year that – by this stage – will be increasingly inexpensive to produce. When you take relatively old, readily available technology and sell it at a hefty margin, you get staggering profits.

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