Electronic Arts CEO Andrew Wilson spoke of how generative AI could make its development process “more efficient” and help give developers “more power.”
During an earnings call (transcribed by Seeking Alpha) yesterday following the publication of the financial results for Q4, Wilson spoke of the publisher’s plans to integrate generative AI into its workflow.
“We are looking at how it can make us more efficient, how [it can] give our developers more power, and how [it can] give them back more time and allow them to get to the fund more quickly,” he said.
