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In a hits-driven industry such as video games, investing in new and emerging IP is often considered a financial risk. As budgets rise, so do expectations. While new games like Helldivers 2 and Palworld find fame and success, Immortals of Avenum struggled to the point where maker Ascendant Studios reportedly furloughed most of its staff.
Acquiring an existing franchise’s legacy doesn’t always work either — just look at Embracer’s restructuring efforts. Saber Interactive CEO Matthew Karch points to an “opportunity to make great entertainment at a price that isn’t going to kill somebody’s bank account” with Warhammer 40,000: Space Marine 2 dropping later this year.
