Fulfilling fantasies and building investment: The narrative design of Alan Wake 2

Last year’s Alan Wake 2 released to critical acclaim, winning awards such as the game Award for best narrative at the 2023 Game Awards, and this year’s BAFTA Game Award for Artistic Achievement.

At GDC 2024, principal narrative designer Molly Maloney and associate game director Simon Wasselin talked about a few narrative design elements that help make the game such a cohesive experience, focusing on gameplay actions players can often take whether they’re controlling Alan and Saga.

In an industry where the distinction between writer and narrative designer is often unclear or the terms are even used interchangeably, Wasselin and Maloney’s central message is this Narrative design is about identifying and designing features and tools that support a cohesive story. If the narrative design team is properly empowered, it is possible to create deep investment purely through opportunities for expression.

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