Over the last five years there’s been tremendous change across console gaming driven by the growth in live service games, the increase in free-to-play titles, and the burgeoning influence of multi-game subscription services.
This has dramatically altered the competitive landscape on consoles and impacted how game developers and publishers successfully launch new games, get their games noticed, pull in new players and drive engagement.
My talk at GDC this year laid out the challenges of today’s market as the industry gets to grips with escalating costs and an era of lower growth, while competing against entrenched games-as-platforms and hundreds of new releases.
