Strauss Zelnick: AI will raise the bar, but won’t make a better Grand Theft Auto

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Take-Two boss Strauss Zelnick shared his thoughts on the rise of generative AI with investors during last night’s earnings call, showing optimism for how it will enable developers to be more creative.

But while the CEO expects it will help reduce some costs, he is skeptical that it will significantly change the process of game development or enable rival studios to generate competitors to Take-Two’s biggest titles.

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