A new study has found that YouTube is the most popular and trusted platform for discovering new games among players.
PR and marketing agency Big Games Machine surveyed 1,000 US-based console and PC gamers about how they find new titles to purchase and play, of which 64% said they discover games via YouTube.
According to the report, TikTok was the second most used platform at 36%, following by Instagram (35%), Facebook (34%) and word of mouth (32%). Mobile-first social media platforms were more popular with younger games; for example, 58% of 18 to 24-year-olds use TikTok compared to 29% of 34 to 44-year-olds.
