Navigating the world of influencer partnerships can be daunting for game publishers and developers, but a well-structured deal can create an invaluable, campaign-defining activation that makes the difference between a game arriving to modest fanfare or becoming an unignorable, widespread presence in gaming culture.
Strategic deployments with content creators simply hold too much potential to ignore when launching a game, particularly as budgets continue to tighten for the vast majority of teams through the foreseeable future.
While every campaign is unique, there are common concepts within these negotiations developers and publishers of all sizes should keep in mind as they consider activations in 2024 and beyond. Gamesight has had the privilege of collaborating with thousands of creators across top platforms, including TikTok, Twitch, and YouTube.
