PR and marketing agency Neonhive is branching out into publishing, with Harvest Hunt (from Villainous Games Studio) and Slopecrashers (Byteparrot) as its debut titles.
The Scotland-based agency has been going from strength to strength since its creation, and publishing felt like a logical progression for the company, director and founder Korina Abbott tells GamesIndustry.biz.
“This is something that’s been bubbling away for years,” she says. “During lockdown, we saw a large number of developers wanting to self-publish, and requesting revenue share deals instead of the standard monthly fee payment. At the time, this setup wasn’t possible for us as an agency, but it lit the initial spark for us to think about publishing. So this is a natural next step for the company; launching as a publisher that can offer exactly this is something we’re so excited about.”
